Grow Cycling Foundation was established to create new avenues for inclusive community building and career development in the cycling industry as well as to empower existing programs working to tear down the barriers to entry in cycling for marginalized communities.
PayDirt funds are helping to kick off Phase One for Grow Cycling, which is to build a pumptrack to serve as an offline community hub that will be an entry point for people take cycling to the next level. This is a long-term journey and Grow Cycling Foundation is also looking to provide education, access, and opportunities to tear down the barriers to entry in cycling for marginalized communities. Visit @growcyclingfoundation on Instagram.
HandleBar is a 100% locally owned and operated craft beer and apres cafe located on the dark side (Blackcomb) of Whistler, BC. Their "Buy a Trail Builder a Beer" program supports their local unsung heroes that work day in and day out on some of the best trails in the Valley.
PayDirt put 100 beers on a tab... Cheers to the Blackcomb builders. Visit @handlebarbeer on Instagram.
Whistler Off Road Cycling Association (WORCA) works hard every year to sanction events that bring the mountain biking community together, foster the evolution of the sport through youth programs, and employ experienced trail builders and staff to construct, maintain, and advocate for Whistler’s mountain bike trails.
WORCA received two Heckler e-bikes through the PayDirt program for use by their trail crew in order to make their resources and efforts go further in maintaining their trail networks. Visit @worcawhistler on Instagram.
Indigenous Women Outdoors (IWO) mission is to hold a space for Indigenous women* and non-binary community members to come together through outdoor sports and feel safe on the land. PayDirt funding will go towards mountain bike programming in the Sea to Sky corridor—which includes a mentorship program to bring intermediate riders to the next level, guided social rides to get brand new riders into the sport, and bike maintenance workshops. As a note, in IWO’s eyes, women* refers to gender expansive community members (cis women, trans women, non-binary, gender non-conforming, genderqueer community members, and any women-identified community members).
Visit @indigwomenoutdoors on Instagram.
Colour the Trails advocates for inclusive representation in outdoor spaces, working to subsidize outdoor adventures, create diverse content, facilitate mentorship programs, and make the change they want to see in the world. PayDirt funds will be supporting the group's MTB Mentorship Program, which aims at supporting Queer, Black, Indigenous, and Racialized folks who are new to the sport by connecting them with experienced riders in the community and providing opportunities for self-improvement and improved self-worth that is not tied to results or achievements. Visit @colourthetrails on Instagram.
Moose Mountain Bike Trail Society's mission is to advocate for, develop, and maintain mountain bike trails on Moose Mountain and the surrounding areas, and to promote active, fun, environmentally responsible community involvement.
PayDirt is pitching in for the buildout of their "Sweet Seacan Storage System" which will create a one-stop-shop to house and organize their trail equipment and make sure hosting trail days is a breeze. Visit @mmbtsinfo on Instagram.
Evergreen Mountain Bike Alliance, the nation's largest statewide mountain bike association, is committed to sustainable recreation, trail maintenance, trail building, advocacy, education, volunteerism, and fostering an inclusive and welcoming community of riders. Evergreen received two Heckler ebikes through the PayDirt program for use by their trail crew to make their resources and efforts go further in maintaining their trail networks. Visit @evergreenmtb on Instagram.
The Oregon Timber Trail Alliance is dedicated to stewardship, education, community, and quality trail experiences throughout the Oregon Timber Trail corridor.
PayDirt funds are contributing to the Fugrass Connector Trail project, which will connect the Bunchgrass Ridge and Fuji Mountain Trails and finally close one of the few remaining gaps in a 100% singletrack route between two of of Oregon's premier mountain bike destinations: Oakridge and Bend. Visit @oregontimbertrail on Instagram.
Sierra Buttes Trail Stewardship's mission is building sustainable recreation-based communities through stewardship, job creation, world-class events, and quality outdoor experiences supported by trail construction and maintenance in the Lost Sierra.
PayDirt funds are helping to kick off their Connected Communities project, which will link 15 towns within four economically disadvantaged counties in the Sierra-Nevada Mountains of California, creating some 300 miles of motorized and non-motorized dirt trails. Visit @sierratrails on Instagram.
With the aim to help promote bikes and advocate for better bike facilities as well as industry representation on trade issues, Santa Cruz Bicycles has become a member company of PeopleForBikes. The nonprofit’s mission of “making riding better for everyone” is one we can stand behind, and we plan to work together in the long term on mountain bike and trail support. Visit @peopleforbikes on Instagram.
Moab Trail Mix (officially known as the Grand County Trails) partners with local land managers to design, build, and maintain trails around Moab, Utah.
Moab Trail Mix is funneling their PayDirt funds towards constructing phase two of the new Raptor Route, which will create 9 miles of new singletrack with a stunning view over canyon country. The route will provide riders with an intermediate-level alternative to the Porcupine Rim Singletrack section of Moab’s famous Whole Enchilada route. Visit @moabtrailmix on Instagram.
Red Rock Bicycle Co. partnered with the Greater Zion Tourism office and Visit Cedar City to create the Red Rock Trail Crew program, which is all about trail development and trail maintenance in Southern Utah. PayDirt funds support the crew for a boots-on-the-ground workday to further their efforts to maintain their trail network. Visit www.redrockbicycle.com/articles/red-rock-trail-crew-pg1249.htm to learn more.
The Pinecrest Mountain Bike Association (PMBA) is dedicated to promoting economic development and the appreciation and enjoyment of the natural environment that is unique to the Pinecrest area through preserving and enhancing sustainable trail opportunities. PMBA received two Heckler ebikes through the PayDirt program for use by their trail crew to make their resources and efforts go further in maintaining their trail networks. Visit www.pinecrestmtb.com to learn more.
The Cypress Mountain Bike Club, is an after school organization at Cypress Charter High, an alternative education high school in Santa Cruz. Their main goals are to get students out on bicycles safely, teach bicycle maintenance, educate the students on trail etiquette, expose them to different jobs in the cycling industry, and provide them with a new way to appreciate the beautiful environment we live in.
The Club received bikes through the PayDirt program for use by the students to understand and appreciate their surrounding environment, take on personal responsibility, and build community.
Santa Cruz Mountains Trail Stewardship provides sustainable trail advocacy, development and stewardship services that bridge the gap between land managers and the public through community engagement and volunteer deployment.
PayDirt is throwing down funds to help rebuild the Westside pumptrack with a state-of-the-art asphalt facility, as well as kick off their plan to open the Cotoni-Coast Dairies National Monument to the public with 25 miles of hiking, mountain biking, and horseback riding trails. Visit @santacruztrails on Instagram.
The Land Trust of Santa Cruz County is dedicated to protecting and caring for working lands, like farms, timberland, and natural areas with high conservation value – thus protecting water supplies, wildlife habitats, and open space.
Their San Vicente Redwoods project is a newly created open space preserve that will eventually be home to more than 38 miles of mountain bike-accessible trails that run from the Pacific Ocean to the crest of the Santa Cruz mountain range. With the help of Santa Cruz Bicycles and PayDirt, as well as their local trail organization Mountain Bikers of Santa Cruz, the park is slated to open to the public in 2021. Visit @landtrustscc on Instagram.
The NorCal Interscholastic Cycling League helps teens build strong body, mind, character, and community through the inclusive sport of interscholastic cycling. PayDirt is funding the league based "Try it Out" Program which brings bikes, and licensed adult coaches, to underserved communities to provide safe opportunties for teens to try mountain biking, allowing the NorCal League to break down financial barriers to access to mountain biking. Visit @norcalleague on Instagram.
The Indigenous Youth Mountain Bike Program (IYMBP) are Indigenous and settler allies, riders, coaches, trail builders and community leaders who support Indigenous youth to participate and excel in the sport of mountain biking. The IYMBP Team will be partnering with PayDirt and multiple First Nations throughout BC to train Indigenous trail crews, and then provide introductory riding clinics on the completed trail. Visit @iymbp on Instagram.
Ride for Racial Justice exists to ensure access to resources, education, and community for Black, Indigenous and People of Color (BIPOC) cyclists and to dismantle systemic racism so that everyone can feel safe, free, and empowered to ride a bicycle. PayDirt funds are helping to launch their first-ever BIPOC mentorship program to foster long-term BIPOC leadership in cycling and beyond. Visit @rideforracialjustice on Instagram.
Ecology Action’s mission is to provide innovative energy, water, and transportation solutions to all communities locally and nationally to reduce greenhouse gas (GHG) emissions at scale. PayDirt funds are contributing to Ecology Action's partnership with the Dutch Cycling Embassy to catalyze a paradigm shift in Santa Cruz County’s transportation networks. Visit @ecology_action on Instagram.
PayDirt teamed up with Anthill Films on their iconic film The Engine Inside, specifically to support Jay Bearhead (one of six individuals who's story is told through this film) and his goal to create an Indigenous Youth Program in Squamish, BC. Visit www.engineinsidefilm.com for more info.