More brands join PayDirt to improve access to riding bicycles now and in future.
Create more opportunities for people to ride - now and forever.
Our vision is rooted in three pillars: People. Planet. Progress. We enable people to do the work of advocacy. We strive to make the planet a better, safer place to ride by creating more sustainable and legal infrastructure. And we aim to deliver tangible progress each year, bettering ourselves through learning and improving.